Aveda Invati Advanced Exfoliating Shampoo Light

Aveda’s mission centers on caring for the world, evident in everything they create and in their dedication to giving back to society. Their approach extends beyond beauty, embedding environmental responsibility and community support into every aspect of the brand.

Founded by Horst Rechelbacher, a visionary in holistic beauty, Aveda was born from his early experiences in the salon world, which began when he was just 14. Inspired by a trip to India, Rechelbacher drew from Ayurveda- the ancient practice of balancing mind, body, and spirit- to create Aveda’s unique approach to beauty and well-being.

Directions

1. Wet your hair.

2. Apply shampoo.

3. Massage into a rich lather.

4. Rinse thoroughly.

5. Repeat if necessary.

6. Use daily for best results.